With over a decade of experience in the fashion industry, Danica Faye brings creativity and expertise to every project she undertakes. Her journey began in fashion retail, where she developed a sharp eye for style and refined her skills. She then transitioned into the dynamic world of fashion magazines, quickly rising to the role of online editor for Glamour Magazine South Africa. A brief but valuable stint as a buyer enriched her diverse background before she discovered her true passion for freelance styling in 2018.

Since then, Danica has collaborated on a wide array of exciting projects, from retail campaigns to advertising shoots and TV commercials. She has had the pleasure of working with both local and international clients, including Adidas, Superbalist, Cape Union Mart, TFG, Ackermans, Lidl, Supersport, ASICS, Samsung, and Toyota. Her expertise spans wardrobe styling, set dressing, and props, with a particular enthusiasm for retail accounts, kids' styling, and creating captivating flat lays.

Danica’s infectious energy and positivity make every shoot not only productive but also an enjoyable and unforgettable experience for all involved.

Question: What’s the one fashion rule you’re always happy to break?

Answer: That clothes have to be worn by the gender they were designed for. Some of my favourite pieces in my own wardrobe are from the men’s section, and I love putting a male model in womenswear — and vice versa. Clothes are much more fun when you ignore the labels.